Our Leadership
SSCG is led by industry experts who bring years of health, media, and data knowledge to the practice of Building Human Connections™ to help out clients. We strive to live our values of Substance, Style, Conviction, and Grace every single day, and in everything we do.
Debbie Renner
CEO, SSCG Media Group+
CEO, SSCG Media Group
Debbie launched her career in 1990 within what has since become the Omnicom Health Group. With fearless determination, curiosity, and a hunger for constant evolution, Debbie led the formation of the SSCG Media Group in 2008 and has since grown the organization into the industry’s leading healthcare media agency network whose focus is on Building Human Connections™. Debbie has always led from her heart and not just from her head. With enthusiasm, compassion, and a clear human focus, she is committed to quality, authenticity, and staying true to SSCG’s DNA, which has helped her build and fortify such an enduring media agency. Debbie takes great care to ensure that the agency’s core values of Substance, Style, Conviction, and Grace (SSCG) continue to be the guiding tenets for all employees—since, after all, we are only as good as our people. (And our people are absolutely outstanding!)When not thinking up what’s next for SSCG, Debbie finds absolute joy in spending quality time with her hilarious daughter, creative husband, and irresistible goldendoodle, Buddy.
“SSCG is a ‘human-centered’ business that believes in the power of humanity. It’s not just about the ‘what’ we deliver—but just as importantly, it’s about the ‘how.’ We work hard to deliver high-caliber results, all while being the best versions of ourselves.”
Johanna Jarvis
Managing Partner, Director of Media+
Managing Partner, Director of Media
Throughout her 25 years in pharma media, Johanna has worked across just about every specialty and therapeutic area there is. By leading a multitude of clients from startups launching their first product to large, Fortune 500 portfolios of business, Johanna has developed a deep expertise in navigating the ever-changing healthcare media landscape. She also sits on the Board of Directors for the Alliance for Audited Media and enjoys the pursuit of balancing cutting-edge innovation with media integrity. When she’s not cooking, traveling, or playing board games with her kids, Johanna can be found exploring her neighborhood by sampling the finest restaurants Brooklyn has to offer. She brings a practical, balanced approach to all she does in life and work, and believes finding a common ground with clients, partners, and peers is the key to a successful, long-term relationship. A little bit of humor never hurts, either!
“There are no boundaries to learning at SSCG. Innovation in medicine and marketing is constant, and there is truly something new and game-changing happening every day.”
Juliet Lee
Executive Vice President, Director of Multichannel Media (Leads SSCG Soho)+
Executive Vice President, Director of Multichannel Media (Leads SSCG Soho)
For over 20 years Juliet has been at the forefront of healthcare media, and she’s been doing it at SSCG the entire time. She prides herself on staying ahead of media trends, as well as using ever-evolving data and technology to work smarter with her team and her client partners. Juliet is also an avid photographer (make sure you ask about her newest toy, a mirrorless camera!), a persistent golfer and die-hard NY Mets fan.
“I strive to be a well-balanced leader where my team trusts and respects me and vice versa.”
Sara Loughran
SVP, Director of Multichannel Media (Leads SSCG Princeton)+
SVP, Director of Multichannel Media (Leads SSCG Princeton)
With 18+ years in healthcare media, and 12+ years at SSCG, Sara brings a variety of expertise and experience to everything she does. In 2008, she was nominated as a Healthcare Businesswomen’s Association Rising Star and is currently an executive sponsor of the SSCG Innovation Task Force. As the first full-time employee in Princeton, Sara has led and built the team into what the SSCG Media Princeton agency is today. Her approach to employees, clients, and partners is grounded in collaboration. “We can only go further, together,” she says.
“There is always something exciting going on and the learning never stops! No two days are ever the same.”
Gwen Canter
SVP, Director of Multichannel Media (Leads SSCG New Jersey)+
SVP, Director of Multichannel Media (Leads SSCG New Jersey)
Boasting an impressive 25+ years in healthcare and media (over 9 of which have been at SSCG Media Group), Gwen is dedicated to innovating, collaborating, and thinking outside of the box for her clients. Internally, her team is like her family (at times they spend more time together than with their actual families), so it’s important to her to foster professional growth among her teammates, and work together to solve her clients’ needs, as well as their problems.
“SSCG’s culture drives innovation, cultivates brand historians, and builds resources that deliver client satisfaction.”
Trish Natale
SVP, Director of Multichannel Media (Co-Leads SSCG New York)+
SVP, Director of Multichannel Media (Co-Leads SSCG New York)
With over half of her 20-year healthcare career spent at SSCG Media, Trish has become a master-of-all-trades, having worked in media, account services, and traffic management, on both the client and agency sides. Trish believes that being actively present is the key to effective communication and is equal parts attentive listener and problem-solver for her peers and clients. Always happy to provide a helping hand, Trish is a member of several industry advisory boards and is committed to making smart decisions that benefit both her clients’ business and her internal teams. Trish’s favorite escape destination is her cabin in upstate New York, where she spends time by the river with family and friends, enjoying laughs and quality time over an abundance of good food and great wine.
“What I love most about SSCG is that the learning never stops—by having access to the best resources for research, as well as the tools required to optimize current and future client work, we’re able to keep SSCG at the top of its game.”
Kerrie Sovelove
SVP, Director of Multichannel Media (Co-Leads SSCG New York)+
SVP, Director of Multichannel Media (Co-Leads SSCG New York)
Whether it’s traveling the world, tackling a mountain hike, or collaborating with her clients, Kerrie is 100% dedicated to everything she does. With over two decades of healthcare and media experience, she makes sure that she never stops looking for ways to bring additional value to her clients, partners, and team—and she never rests on her laurels. Honesty is her best policy, even if that means presenting ideas that make clients uncomfortable. At the end of the day, achieving their goals is her measurement for success.
“New challenges push you outside your comfort zone and make you grow.”
Mike Palencia
VP, Director, Multichannel Media (Leads SSCG CA)+
VP, Director, Multichannel Media (Leads SSCG CA)
Mike joined SSCG Media Group in 2018, bringing along over 28 years of experience in crafting strategic multichannel media campaigns (for both HCP and DTC audiences). Having previously run the media department for TBWA\WorldHealth, Mike now manages our growing SSCG California office. Mike is passionate about helping his clients navigate the increasingly complex media ecosystem, and utilizes his wide expanse of industry knowledge and relationships to deliver optimal, data-driven media plans. Originally from Chicago, Mike remains a die-hard Cubs fan and, when free time allows, he enjoys taking his dog Gus on meetups with the Aussies of SoCal.
“I enjoy helping SSCG clients navigate the increasingly complex media ecosystem, and get to work with a dynamic team with diverse and unique experiences and skillsets to deliver the optimal mix of media and data.”
Amy Chan
VP, Director of Data & Analytics +
VP, Director of Data & Analytics
Amy is dedicated to driving results with our client’s media investments and is passionate about developing customized measurement solutions and fostering analytics talent.
With over 12 years of experience in media analytics, Amy understands that a cohesive and comprehensive data strategy is forged from strong partnerships across clients, agencies, and publishers. Healthcare data and analytics is vast and ever-changing. Amy faces that challenge by providing continuous innovation and optimization to healthcare media.
A 2023 MM+M 40 Under 40 honoree, Amy is a thought leader in the industry, having served as a panelist for the Association of Medical Media. In her spare time, she is a dedicated foodie and entertainment junkie. When not sampling new cuisines, she can be found at the movies or enjoying live concerts.
Michael Caruso
VP, Director, Biddable Media+
VP, Director, Biddable Media
Michael is a proud dad, avid chef and New Yorker who’s been working in media for nearly 10+ years (the last 6 of which have been at SSCG). Google & Bing Ads Certified, Michael loves to show his clients that innovation with biddable media is possible for the Healthcare & Pharmaceutical industry. Michael’s approach to his job is simple: treat people like people. And whether that means showing client partners how biddable media can help the challenges that exist throughout the treatment journey, or just putting in the extra time to help our partners figure out how to overcome obstacles, Michael is happy to help.
“I get to work with a diverse team of subject matter experts and am able to do it in an extremely supportive environment.”
Sandra Parrelli
Director, Media Research and Strategic Insights+
Director, Media Research and Strategic Insights
With an impressive background of 10+ years as a research and marketing analyst with The Nielsen Company, Sandra joined SSCG Media Group in 2010, and built the research discipline across the SSCG Network. She’s the mastermind behind SSCG’s custom research offering MAP MD™, and is responsible for survey development, execution, data analysis and strategic insights. Sandra is also responsible for analyzing syndicated market research on HCP and patient media consumption patterns, providing the narrative behind observed trends. Sandra also helped architect the development of Channel Dx™, a first-in-market HCP planning tool, to help deliver clients with the optimal media mix and budget allocation based on media objectives. A native of Brooklyn, she now lives in Staten Island with her husband and three daughters.
“Research has been a passion of mine since the start of my career. I love telling a story through data and insights to help provide the narrative behind the trends that foster action.”
Jordan Sells
VP, Director, Media Technology & Operations +
VP, Director, Media Technology & Operations
With over a decade of media experience spanning both the publisher and agency side, Jordan is an advocate of brand safety and understands the nuances of navigating the continually evolving MarTech landscape. Jordan drives quality assurance in media delivery for SSCG’s clients through his thought leadership and deep technical expertise. As the role of ad operations evolves, Jordan leads with efficiency and grace, steering the conversation with clients and agency partners to ensure campaigns are executed flawlessly. With 10 years of pharma experience (10 in HCP, 9 in DTP, and 7 in OTC), Jordan has worked across a very wide range of clients and therapeutic specialties. Outside the world of Ad Tech, Jordan is also a self-described bookworm, vinyl record collector, cinephile, home cook and dog dad.
“Team morale is extremely important to me, as is fostering an open environment to discuss challenges and provide support.”
ROSHEN MATTHEW
Chief Innovation Officer+
Chief Innovation Officer
Roshen Mathew has over 20 years of experience in technology and advertising. He began his career at Yahoo and then transitioned to advertising at Omnicom in its precision marketing group where he oversaw digital assignments for P&G brands. He spent ten years at RAPP, reaching the level of SVP, Group Planning Director of its Merck DTC portfolio and non-healthcare brands ranging from HP to COTY. He then joined AT&T as AVP of Digital Media & Emerging Technology for several years, adding consumer and B2B media, experiential marketing to his skillset. Roshen returned to Omnicom as Chief Experience Officer for TBWA\WorldHealth for over two years, leading the development of the agency’s experience strategy and UX teams. He is currently the Chief Innovation Officer for OHG’s SSCG Media Group.
Roshen holds a BS in Information Systems from UT at Arlington and an MBA from SMU.
Debbie Renner
CEO, SSCG Media Group
Debbie launched her career in 1990 within what has since become the Omnicom Health Group. With fearless determination, curiosity, and a hunger for constant evolution, Debbie led the formation of the SSCG Media Group in 2008 and has since grown the organization into the industry’s leading healthcare media agency network whose focus is on Building Human Connections™. Debbie has always led from her heart and not just from her head. With enthusiasm, compassion, and a clear human focus, she is committed to quality, authenticity, and staying true to SSCG’s DNA, which has helped her build and fortify such an enduring media agency. Debbie takes great care to ensure that the agency’s core values of Substance, Style, Conviction, and Grace (SSCG) continue to be the guiding tenets for all employees—since, after all, we are only as good as our people. (And our people are absolutely outstanding!)
When not thinking up what’s next for SSCG, Debbie finds absolute joy in spending quality time with her hilarious daughter, creative husband, and irresistible goldendoodle, Buddy.
“SSCG is a ‘human-centered’ business that believes in the power of humanity. It’s not just about the ‘what’ we deliver—but just as importantly, it’s about the ‘how.’ We work hard to deliver high-caliber results, all while being the best versions of ourselves.”
Johanna Jarvis
Managing Partner, Director of Media
Throughout her 25 years in pharma media, Johanna has worked across just about every specialty and therapeutic area there is. By leading a multitude of clients from startups launching their first product to large, Fortune 500 portfolios of business, Johanna has developed a deep expertise in navigating the ever-changing healthcare media landscape. She also sits on the Board of Directors for the Alliance for Audited Media and enjoys the pursuit of balancing cutting-edge innovation with media integrity. When she’s not cooking, traveling, or playing board games with her kids, Johanna can be found exploring her neighborhood by sampling the finest restaurants Brooklyn has to offer. She brings a practical, balanced approach to all she does in life and work, and believes finding a common ground with clients, partners, and peers is the key to a successful, long-term relationship. A little bit of humor never hurts, either!
“There are no boundaries to learning at SSCG. Innovation in medicine and marketing is constant, and there is truly something new and game-changing happening every day.”
Juliet Lee
Executive Vice President, Director of Multichannel Media (Leads SSCG Soho)
For over 20 years Juliet has been at the forefront of healthcare media, and she’s been doing it at SSCG the entire time. She prides herself on staying ahead of media trends, as well as using ever-evolving data and technology to work smarter with her team and her client partners. Juliet is also an avid photographer (make sure you ask about her newest toy, a mirrorless camera!), a persistent golfer and die-hard NY Mets fan.
“I strive to be a well balanced leader where my team trusts and respects me and vice versa.”
Sara Loughran
SVP, Director of Multichannel Media (Leads SSCG Princeton)
With 18+ years in healthcare media, and 12+ years at SSCG, Sara brings a variety of expertise and experience to everything she does. In 2008, she was nominated as a Healthcare Businesswomen’s Association Rising Star and is currently an executive sponsor of the SSCG Innovation Task Force. As the first full-time employee in Princeton, Sara has led and built the team into what the SSCG Media Princeton agency is today. Her approach to employees, clients, and partners is grounded in collaboration. “We can only go further, together,” she says.
“There is always something exciting going on and the learning never stops! No two days are ever the same.”
Gwen Canter
Managing Director (Leads SSCG New Jersey)+
Boasting an impressive 25+ years in healthcare and media (over 9 of which have been at SSCG Media Group), Gwen is dedicated to innovating, collaborating, and thinking outside of the box for her clients. Internally, her team is like her family (at times they spend more time together than with their actual families), so it’s important to her to foster professional growth among her teammates, and work together to solve her clients’ needs, as well as their problems.
“SSCG’s culture drives innovation, cultivates brand historians, and builds resources that deliver client satisfaction.”
Trish Natale
SVP, Director of Multichannel Media (Co-Leads SSCG New York)
With over half of her 20-year healthcare career spent at SSCG Media, Trish has become a master-of-all-trades, having worked in media, account services, and traffic management, on both the client and agency sides. Trish believes that being actively present is the key to effective communication and is equal parts attentive listener and problem-solver for her peers and clients. Always happy to provide a helping hand, Trish is a member of several industry advisory boards and is committed to making smart decisions that benefit both her clients’ business and her internal teams. Trish’s favorite escape destination is her cabin in upstate New York, where she spends time by the river with family and friends, enjoying laughs and quality time over an abundance of good food and great wine.
“What I love most about SSCG is that the learning never stops—by having access to the best resources for research, as well as the tools required to optimize current and future client work, we’re able to keep SSCG at the top of its game.”
Kerrie Sovelove
SVP, Director of Multichannel Media (Co-Leads SSCG New York)
Whether it’s traveling the world, tackling a mountain hike, or collaborating with her clients, Kerrie is 100% dedicated to everything she does. With over two decades of healthcare and media experience, she makes sure that she never stops looking for ways to bring additional value to her clients, partners, and team—and she never rests on her laurels. Honesty is her best policy, even if that means presenting ideas that make clients uncomfortable. At the end of the day, achieving their goals is her measurement for success.
“New challenges push you outside your comfort zone and make you grow.”
Mike Palencia
VP, Director of Data & Analytics
VP, Director of Data & Analytics
Amy is dedicated to driving results with our client’s media investments and is passionate about developing customized measurement solutions and fostering analytics talent.
With over 12 years of experience in media analytics, Amy understands that a cohesive and comprehensive data strategy is forged from strong partnerships across clients, agencies, and publishers. Healthcare data and analytics is vast and ever-changing. Amy faces that challenge by providing continuous innovation and optimization to healthcare media.
A 2023 MM+M 40 Under 40 honoree, Amy is a thought leader in the industry, having served as a panelist for the Association of Medical Media. In her spare time, she is a dedicated foodie and entertainment junkie. When not sampling new cuisines, she can be found at the movies or enjoying live concerts.
Amy Chan
VP, Director of Data & Analytics
VP, Director of Data & Analytics
Amy is dedicated to driving results with our client’s media investments and is passionate about developing customized measurement solutions and fostering analytics talent.
With over 12 years of experience in media analytics, Amy understands that a cohesive and comprehensive data strategy is forged from strong partnerships across clients, agencies, and publishers. Healthcare data and analytics is vast and ever-changing. Amy faces that challenge by providing continuous innovation and optimization to healthcare media.
A 2023 MM+M 40 Under 40 honoree, Amy is a thought leader in the industry, having served as a panelist for the Association of Medical Media. In her spare time, she is a dedicated foodie and entertainment junkie. When not sampling new cuisines, she can be found at the movies or enjoying live concerts.
Michael Caruso
VP, Director, Biddable Media
Michael is a proud dad, avid chef and New Yorker who’s been working in media for nearly 10+ years (the last 6 of which have been at SSCG). Google & Bing Ads Certified, Mike loves to show his clients that innovation with biddable media is possible for the Healthcare & Pharmaceutical industry. Michael’s approach to his job is simple: treat people like people. And whether that means showing client partners how biddable media can help the challenges that exist throughout the treatment journey, or just putting in the extra time to help our partners figure out how to overcome obstacles, Michael is happy to help.
“I get to work with a diverse team of subject matter experts and am able to do it in an extremely supportive environment.”
Sandra Parrelli
Director, Media Research and Strategic Insights
With an impressive background of 10+ years as a research and marketing analyst with The Nielsen Company, Sandra joined SSCG Media Group in 2010, and built the research discipline across the SSCG Network. She’s the mastermind behind SSCG’s custom research offering MAP MD™, and is responsible for survey development, execution, data analysis and strategic insights. Sandra is also responsible for analyzing syndicated market research on HCP and patient media consumption patterns, providing the narrative behind observed trends. Sandra also helped architect the development of Channel Dx™, a first-in-market HCP planning tool, to help deliver clients with the optimal media mix and budget allocation based on media objectives. A native of Brooklyn, she now lives in Staten Island with her husband and three daughters.
“Research has been a passion of mine since the start of my career. I love telling a story through data and insights to help provide the narrative behind the trends that foster action.”
Jordan Sells
Director, Digital Media Operations
With a decade of media experience spanning both the publisher and agency side, Jordan is an advocate of brand safety and understands the nuances of navigating the digital landscape. Jordan drives quality assurance in media delivery for SSCG’s clients through his thought leadership and deep technical expertise. Always learning and looking for opportunities to innovate, Jordan is constantly seeking out industry trends and building proficiency related to technical updates that impact media delivery.
As the role of ad operations evolves, Jordan leads with efficiency and grace, steering the conversation with clients and agency partners to ensure campaigns are executed flawlessly and with brand safety at the core.
Outside the world of Ad Tech, Jordan is also a self-described bookworm, vinyl record collector, cinephile, home cook and dog dad.
“Morale is very important to me. Fostering an open environment to discuss challenges and provide support.”
ROSHEN MATTHEW
Chief Innovation Officer
Chief Innovation Officer
Roshen Mathew has over 20 years of experience in technology and advertising. He began his career at Yahoo and then transitioned to advertising at Omnicom in its precision marketing group where he oversaw digital assignments for P&G brands. He spent ten years at RAPP, reaching the level of SVP, Group Planning Director of its Merck DTC portfolio and non-healthcare brands ranging from HP to COTY. He then joined AT&T as AVP of Digital Media & Emerging Technology for several years, adding consumer and B2B media, experiential marketing to his skillset. Roshen returned to Omnicom as Chief Experience Officer for TBWA\WorldHealth for over two years, leading the development of the agency’s experience strategy and UX teams. He is currently the Chief Innovation Officer for OHG’s SSCG Media Group.
Roshen holds a BS in Information Systems from UT at Arlington and an MBA from SMU.
