Our Leadership
SSCG is led by industry experts who bring years of health, media, and data knowledge to the practice of Building Human Connections™ to help out clients. We strive to live our values of Substance, Style, Conviction, and Grace every single day, and in everything we do.
Debbie Renner
CEO, SSCG Media Group+
CEO, SSCG Media Group
Debbie launched her career in 1990 within what has since become the Omnicom Health. With fearless determination, curiosity, and a hunger for constant evolution, Debbie led the formation of the SSCG Media Group in 2008 and has since grown the organization into the industry’s leading global healthcare media agency network whose focus is on Building Human Connections™. Debbie has always led from her heart and not just from her head. With enthusiasm, compassion, and a clear human focus, she is committed to quality, authenticity, and staying true to SSCG’s DNA, which has helped her build and fortify such an enduring media agency. Debbie takes great care to ensure that the agency’s core values of Substance, Style, Conviction, and Grace (SSCG) continue to be the guiding tenets for all employees—since, after all, we are only as good as our people. (And our people are absolutely outstanding!)When not thinking up what’s next for SSCG, Debbie finds absolute joy in spending quality time with her hilarious daughter, creative husband, and irresistible goldendoodle, Buddy.
“SSCG is a ‘human-centered’ business that believes in the power of humanity. It’s not just about the ‘what’ we deliver—but just as importantly, it’s about the ‘how.’ We work hard to deliver high-caliber results, all while being the best versions of ourselves.”
Juliet Lee
Managing Partner +
Managing Partner
Juliet leads with clarity, conviction and deep healthcare expertise. She sets the strategic direction across client partnerships and integrated initiatives, ensuring media decisions are grounded in business impact and not just activity. With a strong understanding of data, market dynamics and the realities facing HCPs and patients, Juliet brings a thoughtful, informed perspective to every engagement.
She challenges teams to think critically, push past assumptions, and translate complex science into actionable strategy. Known for her direct yet collaborative approach, Juliet builds high-performing teams and trusted client relationships anchored in accountability, rigor and shared success.
Juliet is a lifelong NY Mets fan, a dedicated photographer, and proudly the “hostess with the mostess” when it comes to bringing friends and family together.
“Strong leadership isn’t loud – it’s clear, consistent and accountable.”
ROSHEN MATHEW
Chief AI & Innovation Officer+
Chief AI & Innovation Officer
Roshen Mathew has over 20 years of experience in technology and advertising. He began his career at Yahoo and then transitioned to advertising at Omnicom in its precision marketing group where he oversaw digital assignments for P&G brands. He spent ten years at RAPP, reaching the level of SVP, Group Planning Director of its Merck DTC portfolio and non-healthcare brands ranging from HP to COTY. He then joined AT&T as AVP of Digital Media & Emerging Technology for several years, adding consumer and B2B media, experiential marketing to his skillset. Roshen returned to Omnicom as Chief Experience Officer for TBWA\WorldHealth for over two years, leading the development of the agency’s experience strategy and UX teams. He is currently the Chief Innovation Officer for SSCG Media Group.
Roshen holds a BS in Information Systems from UT at Arlington and an MBA from SMU.
Gwen Canter
Managing Director (Leads SSCG New Jersey)+
Managing Director (Leads SSCG New Jersey)
Gwen brings more than 25 years of strategic expertise to her role as Managing Director at SSCG Media Group, leading high-impact initiatives across a diverse portfolio of healthcare brands. A natural strategist with an entrepreneurial mindset, she blends data-driven precision with creative insight to build bespoke media strategies that reach HCPs and patients at critical decision-making moments. Across medical devices, therapeutics, and rare diseases, she is known for delivering measurable results that strengthen relationships and consistently exceed client KPIs. Outside of work, Gwen is an avid reader and amateur artist who credits her creative pursuits with shaping her innovative approach to leadership.
“Healthcare Media is where data-driven insights meet the art form of human connection—precision married to purpose.”
Trish Natale
Managing Director, Media (Leads SSCG New York)+
Managing Director (Leads SSCG New York)
With over half of her 20-year healthcare career spent at SSCG Media, Trish has become a master-of-all-trades, having worked in media, account services, and traffic management, on both the client and agency sides. Trish believes that being actively present is the key to effective communication and is equal parts attentive listener and problem-solver for her peers and clients. Always happy to provide a helping hand, Trish is a member of several industry advisory boards and is committed to making smart decisions that benefit both her clients’ business and her internal teams. Trish’s favorite escape destination is her cabin in upstate New York, where she spends time by the river with family and friends, enjoying laughs and quality time over an abundance of good food and great wine.
“What I love most about SSCG is that the learning never stops—by having access to the best resources for research, as well as the tools required to optimize current and future client work, we’re able to keep SSCG at the top of its game.”
Sara Loughran
Managing Director (Leads SSCG Princeton)+
Managing Director (Leads SSCG Princeton)
Sara is a seasoned leader with 25 years in media planning and strategy excellence. She brings extensive expertise across the HCP and DTP media landscape, with demonstrated success spanning brands across all lifecycles—from clinical trial recruitment and market shaping to product launch and line extension optimization. Sara is a firm believer in the power of partnership and is committed to building strong, lasting relationships with both clients and colleagues. As SSCG’s first full-time employee in Princeton, New Jersey, Sara has transformed the office into a thriving hub of talent and innovation. Her leadership approach, which is rooted in substance, style, conviction, and grace, has cultivated high-performing teams and established the office as a cornerstone of the company’s success. When not focused on client strategy, Sara can be found on the soccer field as an enthusiastic supporter of her two teenage daughters.
“Success isn’t measured by what you accomplish alone, but by what you help others accomplish and the legacy you leave behind.”
Mike Palencia
SVP, Director, Media (Leads SSCG CA)+
SVP, Director, Media (Leads SSCG CA)
Mike joined SSCG Media Group in 2018, bringing along over 30 years of experience in crafting strategic media campaigns for both HCP and DTC audiences. Having previously run the media department for various Omnicom agencies, Mike now manages our growing SSCG California office. Michael has experience in managing over 60 campaigns including new product launches and mature brands in oncology and has experience in rare disease campaigns for 8 brands and over a dozen blockbuster brands.
Originally from Chicago, Mike remains a die-hard Cubs fan.
“I enjoy helping SSCG clients navigate the increasingly complex media ecosystem and get to work with a dynamic team with unique experiences and skillsets to deliver the optimal mix of media and data.”
Amy Chan
SVP, Data & Analytics
+
SVP, Data & Analytics
Amy is dedicated to driving results with our client’s media investments and is passionate about developing customized measurement solutions and fostering analytics talent.
With over 15 years of experience in media analytics, Amy understands that a cohesive and comprehensive data strategy is forged from strong partnerships across clients, agencies, and publishers. Healthcare data and analytics is vast and ever-changing. Amy faces that challenge by providing continuous innovation and optimization to healthcare media.
A 2023 MM+M 40 Under 40 honoree, Amy is a thought leader in the industry, having served as a panelist for the Association of Medical Media. In her spare time, she is a dedicated foodie and entertainment junkie. When not sampling new cuisines, she can be found at the movies or enjoying live concerts.
Sandra Parrelli
SVP, Director, Media Research and Strategic Insights+
SVP, Director, Media Research and Strategic Insights
With an impressive background of 10+ years as a research and marketing analyst with The Nielsen Company, Sandra joined SSCG Media Group in 2010, and built the research discipline across the SSCG Network. She’s the mastermind behind SSCG’s custom research offering MAP MD™, and is responsible for survey development, execution, data analysis and strategic insights. Sandra is also responsible for analyzing syndicated market research on HCP and patient media consumption patterns, providing the narrative behind observed trends. Sandra also helped architect the development of Channel Dx™, a first-in-market HCP planning tool, to help deliver clients with the optimal media mix and budget allocation based on media objectives. A native of Brooklyn, she now lives in Staten Island with her husband and three daughters.
“Research has been a passion of mine since the start of my career. I love telling a story through data and insights to help provide the narrative behind the trends that foster action.”
JESSE ORTIZ
SVP, Director, Biddable Media+
SVP, Director, Biddable Media
Jesse is a digital marketing leader with over 15 years of experience driving performance across search, social and programmatic within the healthcare and pharmaceutical space. Since joining SSCG Media Group in 2015, he has played a key role in building and evolving the agency’s biddable media practice into a leading, integrated performance capability. He specializes in developing omnichannel, data-driven media strategies that connect with HCP and patient audiences across complex treatment journeys and deliver measurable business impact. He currently resides in NJ with his wife and finds joy as a devoted father, cherishing time with his two children.
“The most impactful performance strategies aren’t built in silos; they come from connecting the right data, channels and people in a way that drives meaningful outcomes for our clients.”
Debbie Renner
CEO, SSCG Media Group
Debbie launched her career in 1990 within what has since become the Omnicom Health. With fearless determination, curiosity, and a hunger for constant evolution, Debbie led the formation of the SSCG Media Group in 2008 and has since grown the organization into the industry’s leading global healthcare media agency network whose focus is on Building Human Connections™. Debbie has always led from her heart and not just from her head. With enthusiasm, compassion, and a clear human focus, she is committed to quality, authenticity, and staying true to SSCG’s DNA, which has helped her build and fortify such an enduring media agency. Debbie takes great care to ensure that the agency’s core values of Substance, Style, Conviction, and Grace (SSCG) continue to be the guiding tenets for all employees—since, after all, we are only as good as our people. (And our people are absolutely outstanding!)
When not thinking up what’s next for SSCG, Debbie finds absolute joy in spending quality time with her hilarious daughter, creative husband, and irresistible goldendoodle, Buddy.
“SSCG is a ‘human-centered’ business that believes in the power of humanity. It’s not just about the ‘what’ we deliver—but just as importantly, it’s about the ‘how.’ We work hard to deliver high-caliber results, all while being the best versions of ourselves.”
Juliet Lee
Managing Partner
Juliet leads with clarity, conviction and deep healthcare expertise. She sets the strategic direction across client partnerships and integrated initiatives, ensuring media decisions are grounded in business impact and not just activity. With a strong understanding of data, market dynamics and the realities facing HCPs and patients, Juliet brings a thoughtful, informed perspective to every engagement.
She challenges teams to think critically, push past assumptions, and translate complex science into actionable strategy. Known for her direct yet collaborative approach, Juliet builds high-performing teams and trusted client relationships anchored in accountability, rigor and shared success.
Juliet is a lifelong NY Mets fan, a dedicated photographer, and proudly the “hostess with the mostess” when it comes to bringing friends and family together.
“Strong leadership isn’t loud – it’s clear, consistent and accountable”
ROSHEN MATHEW
Chief AI & Innovation Officer
Roshen Mathew has over 20 years of experience in technology and advertising. He began his career at Yahoo and then transitioned to advertising at Omnicom in its precision marketing group where he oversaw digital assignments for P&G brands. He spent ten years at RAPP, reaching the level of SVP, Group Planning Director of its Merck DTC portfolio and non-healthcare brands ranging from HP to COTY. He then joined AT&T as AVP of Digital Media & Emerging Technology for several years, adding consumer and B2B media, experiential marketing to his skillset. Roshen returned to Omnicom as Chief Experience Officer for TBWA\WorldHealth for over two years, leading the development of the agency’s experience strategy and UX teams. He is currently the Chief Innovation Officer for SSCG Media Group.
Roshen holds a BS in Information Systems from UT at Arlington and an MBA from SMU.
Gwen Canter
Gwen brings more than 25 years of strategic expertise to her role as Managing Director at SSCG Media Group, leading high-impact initiatives across a diverse portfolio of healthcare brands. A natural strategist with an entrepreneurial mindset, she blends data-driven precision with creative insight to build bespoke media strategies that reach HCPs and patients at critical decision-making moments. Across medical devices, therapeutics, and rare diseases, she is known for delivering measurable results that strengthen relationships and consistently exceed client KPIs. Outside of work, Gwen is an avid reader and amateur artist who credits her creative pursuits with shaping her innovative approach to leadership.
“Healthcare Media is where data-driven insights meet the art form of human connection—precision married to purpose.”
Trish Natale
Managing Director (Leads SSCG New York)
With over half of her 20-year healthcare career spent at SSCG Media, Trish has become a master-of-all-trades, having worked in media, account services, and traffic management, on both the client and agency sides. Trish believes that being actively present is the key to effective communication and is equal parts attentive listener and problem-solver for her peers and clients. Always happy to provide a helping hand, Trish is a member of several industry advisory boards and is committed to making smart decisions that benefit both her clients’ business and her internal teams. Trish’s favorite escape destination is her cabin in upstate New York, where she spends time by the river with family and friends, enjoying laughs and quality time over an abundance of good food and great wine.
“What I love most about SSCG is that the learning never stops—by having access to the best resources for research, as well as the tools required to optimize current and future client work, we’re able to keep SSCG at the top of its game.”
Sara Loughran
Managing Director (Leads SSCG Princeton)
Sara is a seasoned leader with 25 years in media planning and strategy excellence. She brings extensive expertise across the HCP and DTP media landscape, with demonstrated success spanning brands across all lifecycles—from clinical trial recruitment and market shaping to product launch and line extension optimization. Sara is a firm believer in the power of partnership and is committed to building strong, lasting relationships with both clients and colleagues. As SSCG’s first full-time employee in Princeton, New Jersey, Sara has transformed the office into a thriving hub of talent and innovation. Her leadership approach, which is rooted in substance, style, conviction, and grace, has cultivated high-performing teams and established the office as a cornerstone of the company’s success. When not focused on client strategy, Sara can be found on the soccer field as an enthusiastic supporter of her two teenage daughters.
“Success isn’t measured by what you accomplish alone, but by what you help others accomplish and the legacy you leave behind.”
Mike Palencia
SVP, Director, Media (Leads SSCG CA)
Mike joined SSCG Media Group in 2018, bringing along over 30 years of experience in crafting strategic media campaigns for both HCP and DTC audiences. Having previously run the media department for various Omnicom agencies, Mike now manages our growing SSCG California office. Michael has experience in managing over 60 campaigns including new product launches and mature brands in oncology and has experience in rare disease campaigns for 8 brands and over a dozen blockbuster brands.
Originally from Chicago, Mike remains a die-hard Cubs fan.
“I enjoy helping SSCG clients navigate the increasingly complex media ecosystem and get to work with a dynamic team with unique experiences and skillsets to deliver the optimal mix of media and data.”
Amy Chan
SVP, Data & Analytics
Amy is dedicated to driving results with our client’s media investments and is passionate about developing customized measurement solutions and fostering analytics talent.
With over 15 years of experience in media analytics, Amy understands that a cohesive and comprehensive data strategy is forged from strong partnerships across clients, agencies, and publishers. Healthcare data and analytics is vast and ever-changing. Amy faces that challenge by providing continuous innovation and optimization to healthcare media.
A 2023 MM+M 40 Under 40 honoree, Amy is a thought leader in the industry, having served as a panelist for the Association of Medical Media. In her spare time, she is a dedicated foodie and entertainment junkie. When not sampling new cuisines, she can be found at the movies or enjoying live concerts.
Sandra Parrelli
SVP, Director, Media Research & Strategic Insights
With an impressive background of 10+ years as a research and marketing analyst with The Nielsen Company, Sandra joined SSCG Media Group in 2010, and built the research discipline across the SSCG Network. She’s the mastermind behind SSCG’s custom research offering MAP MD™, and is responsible for survey development, execution, data analysis and strategic insights. Sandra is also responsible for analyzing syndicated market research on HCP and patient media consumption patterns, providing the narrative behind observed trends. Sandra also helped architect the development of Channel Dx™, a first-in-market HCP planning tool, to help deliver clients with the optimal media mix and budget allocation based on media objectives. A native of Brooklyn, she now lives in Staten Island with her husband and three daughters.
“Research has been a passion of mine since the start of my career. I love telling a story through data and insights to help provide the narrative behind the trends that foster action.”
JESSE ORTIZ
SVP, Director, Biddable Media
Jesse is a digital marketing leader with over 15 years of experience driving performance across search, social and programmatic within the healthcare and pharmaceutical space. Since joining SSCG Media Group in 2015, he has played a key role in building and evolving the agency’s biddable media practice into a leading, integrated performance capability. He specializes in developing omnichannel, data-driven media strategies that connect with HCP and patient audiences across complex treatment journeys and deliver measurable business impact. He currently resides in NJ with his wife and finds joy as a devoted father, cherishing time with his two children.
“The most impactful performance strategies aren’t built in silos; they come from connecting the right data, channels and people in a way that drives meaningful outcomes for our clients.”
