Healthcare media strategy is deeply grounded in data. But it also needs people who can interpret the human behavior behind data. That’s why we take an insight-driven approach to engagement, pairing proprietary tools like MAP MD™ and Channel Dx™ with our talented people to really understand customer journeys, and what motivates prescribing decisions.
From general medicine to oncology and rare disease, expertise guides everything we do. Our depth of experience across medical specialties—and over 100 healthcare categories—helps us deliver the most efficient, strategically-smart media plans. SSCG’s integrated strategists (trained across all channels) ensure brand messages reach targets with precision and impact.
It’s one thing to say you’re “data-driven,” but another to have the scale to set benchmarks across categories, specialties, and channels. From search to social, video to display, and print to convention, SSCG’s volume and depth of first-, second- and third-party data (along with MapMD™ and our Insights360™ database) gives us the scale to set new standards in precision targeting.
If something needed or helpful doesn’t exist yet, we think it’s our job to create it. That’s why we encourage our people to build new tools, blaze new trails, and innovate with purpose. From ChannelDx™ (custom-built healthcare “channel diagnostic” tool) to essi™ (our proprietary data warehouse/direct buying and reporting platform), we’re forging the future of healthcare media, today.
We view our clients’ brands as our brands. Our clients’ customers as our customers. And our clients’ goals as our goals. In short, our clients’ business is deeply personal to us. Which is why so many entrust all of their consolidated media to SSCG. And why our clients and our people develop deep professional and personal relationships, working together with us for years.
As a steward of our clients’ media dollars, we value transparency above all. We’re 100% open with regard to the cost of media sources. We share documentation that is clear and auditable. We also lead the industry in areas like brand safety and accountability, setting clear standards for third-party tagging, unbiased measurement, viewability, and performance. Our transparent model has helped us build trusting, long-term relationships.
SSCG Media offers a full suite of strategic media planning and buying services for the healthcare sector. But what makes SSCG Media different is our commitment to Building Human Connections™ between brands, HCPs, and patients—where and when they’re needed most.
Our approach to media is holistic, using data and insights to deliver the optimal channel and tactic mix for every brand or campaign. We leverage a proprietary platform, Essi™, to streamline the planning, bidding, buying, implementation, and optimization of media plans. And we use ChannelDx™ to identify the optimal channel mix. This lets our talent spend more time driving insight and innovation for our clients while improving investment strategy that will deliver long-term results.
Our research is fueled by MAP MD™—a proprietary, statistically powered research tool that encompasses 22 specialties and 7,000+ data points on HCP consumption and behavior. We use this in combination with third-party syndicated market research to provide a holistic view of HCP’s information-seeking journey, and to continuously optimize campaigns.
MAP MD™ White Paper
Our Biddable Media Team works through all phases of organic search and auction-based media placements, utilizing advanced analytic tools to leverage automated bidding strategies. By capitalizing on our leading position in the industry, we’re also undertaking new beta programs with partners like Google & Microsoft. Our strategy and approach for a key client was even featured as a case study at Google’s 2020 Think Health & Wellness Conference.
Navigating social in the healthcare space requires a unique understanding of how both HCPs and patients use different social platforms. Our team uses proprietary research tools to help brands engage in social conversations effectively, while meeting strict regulatory requirements and mitigating compliance concerns.
We use leading technology coupled with deep healthcare expertise and quality datasets to deliver programmatic campaigns at scale. SSCG also plays an active role in helping shape how programmatic is evolving in healthcare, both as a member of the Programmatic Health Council, and through our service on the Board of BPA, an industry organization developing a B-to-B programmatic marketplace.
Our Media Technology and Operations team is 100% dedicated to trafficking assets, monitoring for quality assurance, and assuring brand safety and compliance throughout the life of a campaign or brand. We engage at every step of the process to ensure that execution is just as effective as the strategy and planning behind it.
We believe that clients should be able to track and understand where and how every media dollar is spent, period. That’s why we provide full transparency around any and all ad-tech partners and data suppliers. Plus, we provide an SSCG Savings Guarantee: ALL savings that we negotiate on behalf of our clients are returned to clients in full, so they can be reinvested to fuel further brand success.
Omni Health is a specialized platform for healthcare, integrated into Omni. It incorporates disparate healthcare data sets owned and licensed by Omnicom Health Group, including prescribing data, access and affiliation data, channel, and messaging preferences, as well as geo and demographic data at the individual HCP level. Omni Health was designed and built for the unique requirements of healthcare communications; it allows us to create unified customer experiences within a privacy-compliant ecosystem.