Health is Human.
Healthcare media strategy is deeply grounded in data. But it also needs people who can interpret the human behavior behind data. That’s why we take an insight-driven approach to engagement, pairing proprietary tools like MAP MD™ and Channel Dx™ with our talented people to really understand customer journeys, and what motivates prescribing decisions.
From general medicine to oncology and rare disease, expertise guides everything we do. Our depth of experience across medical specialties—and over 100 healthcare categories—helps us deliver the most efficient, strategically-smart media plans. SSCG’s integrated strategists (trained across all channels) ensure brand messages reach targets with precision and impact.
It’s one thing to say you’re “data-driven,” but another to have the scale to set benchmarks across categories, specialties, and channels. From search to social, video to display, and print to convention, SSCG’s volume and depth of first-, second- and third-party data (along with MapMD™ and our Insights360™ database) gives us the scale to set new standards in precision targeting.
If something needed or helpful doesn’t exist yet, we think it’s our job to create it. That’s why we encourage our people to build new tools, blaze new trails, and innovate with purpose. From ChannelDx™ (custom-built healthcare “channel diagnostic” tool) to essi™ (our proprietary data warehouse/direct buying and reporting platform), we’re forging the future of healthcare media, today.
We view our clients’ brands as our brands. Our clients’ customers as our customers. And our clients’ goals as our goals. In short, our clients’ business is deeply personal to us. Which is why so many entrust all of their consolidated media to SSCG. And why our clients and our people develop deep professional and personal relationships, working together with us for years.
As a steward of our clients’ media dollars, we value transparency above all. We’re 100% open with regard to the cost of media sources. We share documentation that is clear and auditable. We also lead the industry in areas like brand safety and accountability, setting clear standards for third-party tagging, unbiased measurement, viewability, and performance. Our transparent model has helped us build trusting, long-term relationships.
SSCG Media offers a full suite of strategic media planning and buying services for the healthcare sector. But what makes SSCG Media different is our commitment to Building Human Connections™ between brands, HCPs, and patients—where and when they’re needed most.

Omni Health is a specialized platform for healthcare, integrated into Omni. It incorporates disparate healthcare data sets owned and licensed by Omnicom Health Group, including prescribing data, access and affiliation data, channel, and messaging preferences, as well as geo and demographic data at the individual HCP level. Omni Health was designed and built for the unique requirements of healthcare communications; it allows us to create unified customer experiences within a privacy-compliant ecosystem.


