SSCG Media Group, through its proprietary panel of healthcare professionals, MAP MD™ , Double-Edged Scroll surveyed 150 pediatricians in June 2024, to assess the impact social media has on the mental health of children. According to the survey results, social media has been noted as one of the main topics being linked to mental health discussions with children by 78% of pediatricians. Some of the biggest risks being observed as it relates to mental health and social media include body image, cyberbullying, depression and anxiety.

SSCG Media Group is devoted to discovering valuable insights that empower our clients to effectively target healthcare professionals with impactful messages, driving positive outcomes in patient care. Our proprietary research tool, MAP MD™, enables us to identify the ideal timing, location, and delivery method for pharma messages. Additionally, we have honed our ability to pinpoint the messages that will most effectively resonate with HCPs throughout a brand’s lifecycle. While the industry has prioritized continuously delivering the “right messages at the right time in the right place,” our latest data reveals that this is no longer sufficient to truly differentiate a brand in the complex omnichannel landscape. It has us asking what’s next when we’ve been doing everything right? According to the Map MD™ results, there are five critical factors that must be considered when educating healthcare professionals about pharmaceutical products. These include…

In the fourth quarter of 2021, SSCG Media Group surveyed over 3000 healthcare professionals across 20 specialties to assess the impact the pandemic continues to impose on how HCPs gather information, engage with content, and connect with patients. This survey strives to identify the best ways to engage HCPs as they navigate the current health landscape. The specialties surveyed include allergy/immunology, cardiology, dermatology, emergency medicine, endocrinology, gastroenterology, hematology/oncology, hospital pharmacy, infectious disease, nephrology, neurology, nurse practitioners, obstetrics & gynecology, oncology nurses, ophthalmology, pediatrics, primary care, psychiatry, pulmonology, and rheumatology. These findings suggest that….